Intellectual Property Policy

This Intellectual Property Policy ("IP Policy") describes the ownership, licensing, and protection of intellectual property in connection with the Venuvo platform and related services (the "Service") provided by Venuvo AB (org.nr 559499-4484). This policy is incorporated into and forms part of the Terms of Service.

Why this policy matters: Intellectual property rights define who owns what. This document makes clear that while you own your data, the platform itself — the code, design, AI, and technology — belongs to Venuvo. This protects both parties.

1. Definitions

Intellectual Property Rights

All worldwide rights under patent law, copyright law, trademark law, trade secret law, moral rights, and any other intellectual property or proprietary rights, whether registered or unregistered, and all applications, renewals, extensions, and restorations thereof.

Venuvo IP

All Intellectual Property Rights in and to the Service, including all software, source code, object code, algorithms, machine learning models and architectures, neural networks, training data, databases, data structures, schemas, APIs, protocols, SDKs, user interfaces, visual designs, graphics, icons, animations, sounds, text, Documentation, trademarks, service marks, trade names, logos, domain names, and trade dress. Venuvo IP also includes any derivative works, improvements, modifications, or enhancements to the foregoing, regardless of who suggested them.

Customer Data

As defined in the Terms of Service — all data that Customer or its Authorized Users submit to the Service.

Aggregated Data

Data derived from the use of the Service that has been aggregated, anonymized, and de-identified such that it cannot reasonably be used to identify Customer, any Authorized User, or any individual.

Feedback

Any suggestions, ideas, enhancement requests, recommendations, feature requests, bug reports, comments, or other input provided by Customer or its Authorized Users regarding the Service.

2. Ownership of the platform

2.1 Venuvo's Exclusive Ownership

All Venuvo IP is and shall remain the sole and exclusive property of Venuvo AB. No use of the Service — regardless of duration, payment amount, or degree of customization — transfers any ownership interest in the Venuvo IP to Customer or any third party. The Service is licensed, not sold. All rights not expressly granted to Customer under the Terms of Service or EULA are hereby reserved by Venuvo.

2.2 Scope of Venuvo IP

For the avoidance of doubt, Venuvo IP includes but is not limited to:

• All source code, object code, compiled code, and executable programs constituting the Service.
• All algorithms, data models, data structures, schemas, and processing logic.
• All AI and machine learning models, architectures, weights, training methodologies, and inference pipelines.
• All API designs, endpoint structures, request/response formats, and protocol specifications.
• All user interface designs, layouts, visual elements, interaction patterns, and user experience flows.
• All technical documentation, architecture documents, and system specifications.
• All trademarks, service marks, trade names, logos, brand identities, and associated goodwill.
• All patents, patent applications, and patentable inventions relating to the Service.
• All trade secrets embodied in the Service, including proprietary business logic and optimization techniques.

2.3 Trade Secret Protection

The structure, organization, code, algorithms, and internal workings of the Service constitute valuable trade secrets of Venuvo, protected under the Swedish Trade Secrets Act (lagen om företagshemligheter, SFS 2018:558) and the EU Trade Secrets Directive (2016/943). Customer agrees to maintain the confidentiality of all non-public aspects of the Service and to take all reasonable precautions to prevent unauthorized disclosure.

3. Customer data ownership

3.1 Customer Retains Ownership

As between the parties, Customer retains all right, title, and interest in and to Customer Data. Nothing in the Terms of Service, EULA, or this IP Policy shall be construed as a transfer of ownership of Customer Data from Customer to Venuvo.

3.2 Limited License to Customer Data

Customer grants Venuvo a limited, non-exclusive, worldwide, royalty-free, non-transferable (except to Sub-Processors as necessary) license to use, copy, store, transmit, display, modify, and process Customer Data solely to the extent necessary to provide, maintain, and improve the Service in accordance with the Terms of Service and the DPA. This license terminates upon the expiration or termination of the Agreement and the completion of data deletion obligations under the DPA.

3.3 Data Structure vs Data Content

While Customer owns the content of Customer Data, the structure, schema, organization, indexing, and presentation of data within the Service are proprietary to Venuvo. Customer may not extract, reverse engineer, or re-use the Service's database schema, table structures, indexing strategies, API response formats, or data model architecture. Customer may export Customer Data content through the export functionality provided by the Service.

4. Aggregated and anonymized data

Venuvo may collect and use Aggregated Data derived from Customer's use of the Service for purposes including:

• Service improvement and optimization
• Development of new features and capabilities
• Industry benchmarking and trend analysis
• Research and development
• Marketing and promotional materials (in aggregated statistical form only)

Aggregated Data is processed in a manner that does not identify Customer, any Authorized User, or any individual. Aggregated Data is not Customer Data and is not subject to the data ownership, deletion, or return provisions of the Terms of Service or DPA. Venuvo owns all Aggregated Data and all analyses, insights, and derivative works derived therefrom.

5. Feedback and suggestions

Customer acknowledges and agrees that any Feedback provided to Venuvo — whether solicited or unsolicited, and whether provided through the Service, email, support tickets, surveys, forums, or any other channel — shall become the exclusive property of Venuvo.

Customer hereby irrevocably assigns to Venuvo all right, title, and interest in and to all Feedback, including all Intellectual Property Rights therein. Venuvo shall have the unrestricted right to use, incorporate, modify, distribute, and exploit such Feedback in any manner and for any purpose, without compensation, attribution, or restriction of any kind to Customer or any third party.

If any such assignment is not legally effective, Customer grants Venuvo an irrevocable, perpetual, worldwide, royalty-free, fully paid-up, sublicensable license to use the Feedback in any manner.

6. Third-party components

The Service may incorporate open-source software, third-party libraries, or other third-party components. Such components remain subject to their respective licenses (such as MIT, Apache 2.0, BSD, or other open-source licenses). A list of significant third-party components and their licenses is available upon request. Venuvo's inclusion of third-party components in the Service does not grant Customer any rights in those components beyond the rights granted by the respective third-party licenses.

7. Restrictions and prohibitions

Customer shall not, and shall not permit or enable any third party to:

• Copy, reproduce, distribute, or create derivative works of any Venuvo IP.
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or architecture of the Service.
• Use Venuvo's trademarks, logos, or trade names without prior written consent. Any authorized use must comply with Venuvo's brand guidelines as provided.
• File or register any Intellectual Property Rights in or to any Venuvo IP, including domain names confusingly similar to Venuvo's marks.
• Remove, alter, or obscure any proprietary notices, copyright notices, trademark notices, or other Intellectual Property Rights notices placed on or embedded in the Service.
• Use the Service or any Venuvo IP to build, train, or improve a competing product or service.

8. Enforcement and remedies

Venuvo actively monitors and protects its Intellectual Property Rights. Unauthorized use, reproduction, distribution, or disclosure of Venuvo IP may result in:

• Immediate termination of access to the Service without notice.
• Civil legal action for injunctive relief, damages, and recovery of legal costs.
• Criminal referral where applicable (for example, trade secret misappropriation under Swedish law).

Customer acknowledges that any breach of this IP Policy may cause irreparable harm to Venuvo for which monetary damages would be an inadequate remedy, and that Venuvo shall be entitled to seek injunctive relief in addition to any other remedies available at law or in equity.

9. Contact

Venuvo AB

Org.nr: 559499-4484

Örebro, Sweden

Email: info@venuvo.net

Website: https://www.venuvo.net