True Italian
Social media marketing, Visual production
START-UP
Three brands
A result
Vero Italiano operates three concepts in central Örebro – Chilango Bar, Saluhallsbaren and Rosalis Deli Select – all with strong physical environments but previously weak digital presence. When we came into the picture, there was virtually no active feed or engaging content on Instagram, and no common thread between the brands.
Our mission was to kickstart their presence, generate interest ahead of two important launches – Saluhallsbaren’s new renovation and Rosalis Deli’s new opening – and to establish a long-term digital flow for Chilango. We focused on content that feels authentic yet well-produced, with a focus on personality, sense of place and relevance to the target audience.
THE RESULTS
Full effekt på plats
We produced a library of images and videos for each location, created engaging reels and built feeds that reflected each brand’s unique feel. For Chilango, this meant reinforcing the already established expression, while Rosalis Select required a completely new approach.
We kept each Instagram account alive and also ran a simple Meta Ads campaign to drive traffic to the posts surrounding the new opening – especially for Saluhallsbaren, where the effect was far beyond expectations. The number of exposed posts increased significantly for all three brands, and the response on site spoke volumes.
Digital engagement turned into real flow of visitors.
